Privacy Policy

This privacy policy (“Privacy Policy”) describes the information collected by It's a Date, LLC. (“we,” “us,” or “our”), how that information may be used, with whom it may be shared, and your choices about such uses and disclosures. By using our website, located at http://www.itsadate.app (“Website”), our mobile apps, and/or other services we provide (collectively, “It's a Date”), you agree to the practices set forth in this Privacy Policy. If you do not agree with this policy, then you must not access or use It's a Date.

Information we collect and how we collect it:

Information collected automatically: When you use It's a Date, we automatically collect and store certain information about your computer or mobile device and your activities. This information includes:

  • Mobile Device ID. Your mobile device’s unique ID number (e.g., IMEI, AD ID).
  • Geographic Location. Your mobile device’s geographic location when you first register for It's a Date through our mobile app or when you enable location services within the app.
  • Device Information/Specifications. Technical information about your computer or mobile device (e.g., type of device, web browser or operating system, IP address) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information.
  • Length and Extent of Usage. How long and in what manner you used It's a Date and which services and features you used.
  • Cookies: We use “cookies” to keep track of some types of information while you are visiting It's a Date or using our services. “Cookies” are very small files placed on your computer, and they allow us to count the number of visitors to our Website and distinguish repeat visitors from new visitors. They also allow us and third parties we work with to save user preferences, track user trends, and advertise to you. We use both session and persistent cookies on our Website; session cookies expire at the end of a particular visit to our Website, while persistent cookies (also called stored cookies) remain active until you disable them through your browser settings, or until a pre-set expiration date. We rely on cookies for the proper operation of It's a Date; therefore if your browser is set to reject all cookies, It's a Date may not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality with respect to It's a Date.
  • Web Beacons: “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize It's a Date for our users, collect a limited set of information about our visitors, and advertise to our users. We may also use web beacons in email communications in order to understand the behavior of our customers, such as whether an email has been opened or acted upon.

Information you choose to provide:

Information We Obtain From Facebook. In order to register with certain It's a Date apps, you may be asked to sign in using your Facebook login. If you do so, you are authorizing us to access and process certain Facebook account information, including information about you and your Facebook friends who might be common Facebook friends with other It's a Date users. By allowing us to access your Facebook account, you understand that we may obtain and process certain information from your Facebook account, including your name, email address, birthday, work history, education history, current city, pictures stored on Facebook, and the names, profile pictures, relationship status, and information about your Facebook friends. We only obtain information from your Facebook account that you specifically authorize and grant us permission to obtain.

Information You Provide Directly to Us. In addition, when you register with certain It's a Date apps, you must provide certain information, including your email address, zip code, and gender. We will also ask you to upload photos for your profile and may collect any information (including location metadata and inferred characterizations or data) contained in these files. You may provide additional information about yourself (such as your school, occupation, current city, etc.) in order to build your It's a Date profile. You may also provide “special categories of personal data” under applicable law, such as your race, ethnicity, religion, philosophical or political views, and information relating to your sex life or sexual orientation. By affirmatively providing It's a Date with this information, you explicitly consent to our use of it for the purpose of fine tuning your match criteria with other people. Any information that you provide in the non-personal identifiable section of your profile will be viewable by your match.

Emails: We require an email address from you when you register with certain It's a Date apps. We use your email for both “administrative” (e.g., confirming your registration, notifying of matches) and “promotional” (e.g., newsletters, new product offerings, special discounts, event notifications, special third- party offers) purposes. Email messages we send you may contain code that enables our database to track your usage of the e-mails, including whether the e-mail was opened and what links (if any) were clicked. You may opt-out of receiving promotional emails and other promotional communications from us at any time via the opt-out links provided in such communications, or by e-mailing support@itsadate.app with your specific request. However, we reserve the right to send you certain communications relating to It's a Date such as service announcements, security alerts, update notices, or other administrative messages) without affording you the opportunity to opt out of receiving such communications.

Text Messages: In certain apps, we may require a mobile telephone number in order to connect you with your match. When both you and your match explicitly express mutual interest by both clicking the “LIKE” button within It's a Date, we will seek to connect you with him/her by text message. We will also share your first name at this time with your match. We do not share your phone number with your match during this process, as all introductory text messages are sent using third party generated phone numbers. We may also send text messages to your mobile phone for purposes of communicating with you about It's a Date. By registering with It's a Date and providing your phone number, you consent to It's a Date sending you text messages via an automatic telephone dialing system. Your use of It's a Date is not contingent upon agreeing to receive text messages.

Online Survey Data: We may periodically conduct voluntary member surveys. We encourage our members to participate in such surveys because they provide us with important information regarding the improvement of It's a Date. We do not link the survey responses to your name or email address, and all responses are anonymous.

How we use the information:

Pursuant to the terms of this Privacy Policy, we may use the information we collect from you for the following purposes:

  1. facilitate matches with other It's a Date users;
  2. respond to your comments and questions and provide customer service;
  3. to tailor and provide communications to you about It's a Date and related offers, promotions, advertising, news, upcoming events, and other information we think will be of interest to you;
  4. monitor and analyze trends, usage and activities;
  5. investigate and prevent fraud and other illegal activities;
  6. provide, maintain, and improve It's a Date and our overall business;
  7. where we otherwise have a legitimate interest in doing so, for example, direct marketing, research (including marketing research), network and information security, fraud prevention, and enforcing or defending against legal claims; and
  8. where you otherwise consent to such use.

Use for Research. In addition to the uses outlined above, by using It's a Date, you agree to allow us to anonymously use the information from you and your experiences to continue our research into successful relationships, including how to create and foster these relationships, so that we may continue to improve the It's a Date experience. This research may be published in our blogs or interviews. However, all of your responses will be kept anonymous, and we assure you that no personal information will be published.

Sharing Your Information

The information we collect is used to provide and improve the content and the quality of It's a Date, and without your consent we will not otherwise share your personal information to/with any other parties for commercial purposes, except: (a) to provide It's a Date, (b) when we have your permission, or (c) or under the following instances:

Service Providers. We may share your information with our third-party service providers that support various aspects of our business operations (e.g., marketing and analytics providers, security and technology providers, and payment processors).

Legal Disclosures and Business Transfers. We may disclose any information without notice or consent from you: (a) in response to a legal request, such as a subpoena, court order, or government demand; (b) to investigate or report illegal activity; or (c) to enforce our rights or defend claims. We may also transfer your information to another company in connection with a merger, financing due diligence, corporate restructuring, sale of any or all of our assets, or in the event of bankruptcy.

Aggregate Data. We may combine non-PII we collect with additional non-PII collected from other sources for our blog. We also may share aggregated, non-PII with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis.

Sharing Your Facebook Information. Your Facebook friends’ names and one profile picture can be shared with your It's a Date matches who are already friends with these Facebook friends.

We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, full names or addresses, credit card details, national identity numbers, drivers' licence details and other sensitive information on your profile which is open to abuse and misuse.

Please be careful about posting sensitive details about yourself on your profile such as your religious denomination and health details. While you may voluntarily provide this information to us when you create your profile, including your sexual preferences, there is no requirement to do so. Please remember that photographs that you post on It’s a Date may reveal information about yourself as well. Where you do upload and choose to tell us sensitive information about yourself, you are explicitly consenting to our processing of your information and making this public to other users.

Referring Your Friends

We encourage you to refer your friends to It's a Date by sending us your friends’ email addresses or phone numbers. We will keep this information in our database, and enable you to send these friends a one- time email or text message from your device containing your name and inviting them to visit our site. This email will also include instructions on how to opt out and unsubscribe from our email list. You agree that you will not abuse this feature by entering the email addresses or phone numbers of those individuals who would not be interested in It's a Date.

Updating or Removing Account Information

You may review or edit your profile as you wish, by logging into your It's a Date account using the information supplied during the registration process. If you would like to have us delete your account information, we may do so by deactivating your account first and then permanently deleting your account. Where you have consented to our use of your personal information, you may withdraw your consent at any time. Notwithstanding the foregoing, we may continue to contact you for the purpose of communicating information relating to your request for It's a Date services, or to respond to any inquiry or request made by you, as applicable. To opt out of receiving message concerning It's a Date, you must cease requesting and/or utilizing services from It's a Date, and cease submitting inquiries to It's a Date, as applicable.

Individual Rights in the European Economic Area

If you are located in the European Economic Area, you may seek confirmation regarding whether It's a Date is processing personal information about you, request access to your personal information and ask that we correct, amend, delete, or restrict processing of your personal information. In addition, you may object to It's a Date’s processing of your personal information at any time. However doing so may impact your use of It's a Date.

If applicable law provides you the right to request access to, (receive) port, object to or restrict processing, seek rectification or request erasure of personal information held about you by It's a Date, you may do so, as applicable, through the controls in the It's a Date application or by contacting It's a Date. To protect your privacy, It's a Date will endeavor to take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.

Although It's a Date makes good faith efforts to provide users with access to their personal information, there may be circumstances in which It's a Date is unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual’s privacy in the case in question, where the request is manifestly unfounded or excessive, or where the information sought is commercially proprietary.

Third Party Sites

It's a Date may contain links to other websites and services. If you choose to click on a third party link, you will be directed to that third party’s website or service. The fact that we link to a website or service is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services. These third parties may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you visit.

Age Restriction

We do not target or allow persons under 18 years of age to use It's a Date, and we do not knowingly collect information from persons under the age of 16. If you are a parent or legal guardian who discovers that your child has provided us with information without your consent, you may contact us at support@itsadate.app, and we will promptly delete such information from our files.

Data Retention

It's a Date retains the personal information we receive as described in this Privacy Policy for as long as you use our services or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

Securing Your Personal Information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

By providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of It's a Date. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing.

Using It's a Date from outside the United States

If you are visiting It's a Date from outside the United States, please be aware that your information may be transferred to, stored, and processed globally, including in the United States where our servers are located and our central database is operated. By using our services, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it for processing as described in this Privacy Policy. Where required by law, international transfers of personal information will be supported by an adequacy mechanism.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If there are any material changes to this Privacy Policy, It's a Date will notify you by email or as otherwise required by applicable law. When we post changes to this Privacy Policy, we will revise the “last updated” date at the top of this Privacy Policy. We recommend that you check our Website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

How to Contact Us

If you have any questions about our privacy practices, this Privacy Policy, or how to lodge a complaint with the appropriate authority, please contact us by email at support@itsadate.app.

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